Global Broadcasting & Cable TV Market by Technology (IPTV, Cable TV, Satellite TV, DTT), by Revenue Channel (Advertising, Subscription) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

Global broadcasting and cable TV market was worth USD 305.30 Billion in 2019. It is projected to grow at 3.4% between 2020-2027. Service providers are looking to expand their market share and offer bundled packages due to the rising demand for Over-The-Top (OTT), media services.

Television broadcasters are also developing their own OTT platforms, and offering historical content from rich content collections, which is helping to drive market growth. They can offer curated content by integrating predictive analytics models and being able to choose material that is most relevant to their users.

Bundled packages that offer both internet access and traditional TV subscriptions are expected to bring in significant revenue. These packages provide new revenue streams for broadcasters and help them avoid cord-cutting situations.

AT&T Inc., one of the service providers, has begun offering internet-specific devices in addition to bundled TV broadcast and internet packages. This is encouraging new customers due to the availability of value-added and cost-effective services. The regulation of bundled packages is also positively impacting IPTV adoption, which in turn is leading to incremental market growth.

Over the next few years, the IPTV segment will offer the market lucrative opportunities. This segment's growth can be attributed to the superior functionality of IPTV over traditional cable TV. For example, IPTV allows you to broadcast live or prerecorded programs over pre-existing networks. Another factor that contributes significantly to the revenue streams is the possibility to screen share, as it offers the same content on mobile devices as the TV. The demand for these services will be boosted by government initiatives in developing nations like India regarding digitization of internet services.

The distribution of genuine content is made possible by strict government regulations and laws against piratery. This ensures market growth. Broadcasting rights, internet streaming and statutory rights were established. This allows TV broadcasters to stop others from rebroadcasting their content in violation of standard protocol. Federal agencies from countries like the U.S., Canada and India have established criteria that prohibit content distribution via rogue sites to reduce infringement and attract illegal traffic.

Technology Insights

Based on 2019 revenue, the satellite TV segment accounted for 43.22% of total revenues. This is due to a growing trend amongst customers towards subscription for bundled bundles that include both OTT and pay-TV services. High adoption rates continue to be attained by the ability to deliver high quality images with relative ease compared to other transmission systems. Market growth is also being driven by the ability to establish and operate satellite transmissions in different locations. This allows for live broadcasts of sporting events and news. Moreover, users are limited in their internet speed and costs, which makes it easier to adopt satellite-based media delivery systems amongst the masses.

The growth of cable TV can be attributed a simplified distribution of 8K and UHD video quality via existing lines. This ensures sustainable business practices. Service providers can now offer more flexible and scalable service offerings through the increasing adoption of technologies such as software-defined networks (SDN) and network function virtualization (NFV). Despite capturing a substantial revenue share in 2019, cable TV has seen a steady decline in its adoption rate due to the shift in consumers from cable TV to other media delivery platforms.

Revenue Channel Insights

With a market share of 76.39%, the advertising segment was dominant in 2019. The market's dominant segment was advertising with a share of 76.39% in 2019. This is due to rural households having high penetration of satellite and cable TV networks and marketers need to increase their customer base. The ease of securing network inventory, as well as flexible purchase options, has allowed advertisers and agencies to intelligently allocate budgets and gain screen space according to their requirements and needs. This has led to significant market growth. An emerging trend is the adoption of additional screens. This allows for faster growth of advertisements, and provides immediate insight into advertisement performance. This allows advertisers to make any necessary adjustments to their advertising strategies and agendas.

In the coming years, the subscription segment will experience the most rapid growth. Consumers are increasingly looking for a free, ad-free viewing experience on TV and are encouraged to subscribe to premium subscriptions provided by media service providers. The subscription segment is expected to grow due to the rapid adoption of IPTV. Unbundled packages are also in high demand, which allows subscribers to choose the packages that best suit their needs. This is helping to grow the segment.

Regional Insights

North America was the dominant market, accounting for more than 44.0% of all revenue in 2019. The North American Broadcasters Association manages regulatory and technical issues in order to maintain broadcasters' business practices. However, the increasing popularity of OTT media streaming platforms like Netflix, Amazon Prime, Hulu and Hulu and their ability offer curated content based on users' viewing habits are slowing down adoption rates. The growing trend towards event-based viewing, which is a more cost-effective way to view content than buying bundles among customers, is further limiting the growth of the regional broadcasting and cable TV market.

Asia Pacific will experience the fastest growth over the next few years. The region is seeing a growing trend in subscription video-on demand (SVOD), in China, which allows for greater customization options. This is driving market growth. This region is experiencing steady market growth due to the availability of affordable internet plans and the increased adoption of IPTV. The market continues to grow due to the presence of large numbers of rural households in India and the availability of reliable internet connections in these areas.

Covid-19: Impact

Covid-19, a global pandemic that has affected the market for cable TV and broadcasting, had a short-term but significant impact. People have been forced to live in their homes due to lockdowns all over the world, which has adversely affected their social lives. The market is seeing significant growth due to the rising demand from people to binge-watch entertainment and other services. To capture more market share, cable TV operators and broadcasters have begun to broadcast old and critically-acclaimed shows.

Governments and administrative committees are also using TV to raise awareness about proper hygiene and social distancing. The market is seeing a rise of viewers to news channels to get real-time updates about global and local Covid-19 trends. Different governments in different countries regularly send out instructions to citizens via news channels regarding current administrative updates. Increased demand is also a result of the need to have access to these updates and to take appropriate and timely actions.

Market Share Insights & Key Companies

In order to allow for the continuation of business units, service providers have begun to collaborate in order open up new revenue streams. FOX, for example, signed an agreement in October 2019 with Charter Communication, Inc., to distribute its entire portfolio of news, entertainment, sports channels. To attract viewers, content providers are creating better and more innovative content.

Signing multi-year multiplatform multi-platform agreements with international sports leagues has become a more popular trend to help drive market growth. This is because it ensures consistent viewership and target rating points (TRP) which are essential for sustaining the market. To increase market penetration, service providers offer language-specific packages to certain regions. DISH Network L.L.C. is an example. DISH Network L.L.C. recently added Latino packages in its service offerings to appeal to the Spanish- and Portuguese-speaking audience in Latin America. The following are some of the major players in the broadcasting market and cable TV market:

• AT&T Inc.

• Comcast Corporation

• DISH Network L.L.C.

• Discovery Communication, Inc.

• FOX

Up Market Research published a new report titled “Broadcasting & Cable TV Market research report which is segmented by Technology (IPTV, Cable TV, Satellite TV, DTT), by Revenue Channel (Advertising, Subscription), By Players/Companies DISH Network LLC, FOX, Comcast Corporation, Discovery Communication Inc, AT&T Inc”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Broadcasting & Cable TV Market Report Segments:

The market is segmented by Technology (IPTV, Cable TV, Satellite TV, DTT), by Revenue Channel (Advertising, Subscription).

Broadcasting & Cable TV Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Broadcasting & Cable TV Market

Overview of the regional outlook of the Broadcasting & Cable TV Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Broadcasting & Cable TV Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Broadcasting & Cable TV Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. IPTV

                2. Cable TV

                3. Satellite TV

                4. DTT

                1. Advertising

                2. Subscription

8. Market scenario by region, sub-region, and country.
9. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
10. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
11. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Broadcasting & Cable TV Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

• Correctly Positioning New Products
• Market Entry Strategies
• Business Expansion Strategies
• Consumer Insights
• Understanding Competition Scenario
• Product & Brand Management
• Channel & Customer Management
• Identifying Appropriate Advertising Appeals

Reasons to Purchase the Broadcasting & Cable TV Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.